Privacy policy

Privacy policy

Effective date: May 8th, 2025

Sunward Europe, a subsidiary of Sunward Intelligent Equipment Co., Ltd., is committed to protecting your privacy and handling your personal data with transparency and respect in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR).

This privacy policy explains how we collect, use, and protect the personal information you provide when you visit our website https://sunward.eu, contact us, or interact with our services.

1. Who we are

Data Controller:
Sunward Europe Heavy Industry NV
Havenlaan 1, 3980 Tessenderlo-Ham, Belgium
VAT: BE 0555891459
Email: info.eu@sunward.cc

2. What data we collect

When you interact with our website, we may collect the following categories of personal data:

  • Contact details (name, email, phone number, company, country)

  • Professional information (position, company name)

  • Preferences or requests (e.g., product inquiries)

  • Technical data (IP address, browser type, device info, usage statistics via cookies)

We do not knowingly collect data from children under 16 years of age.

3. How we collect your data

We collect personal data through:

  • Contact forms or dealer inquiry forms

  • Newsletter sign-ups

  • Customer support requests

  • Cookies and tracking tools (e.g., Google Analytics, Meta Pixel)

4. Why we collect your data

We use your personal data for the following purposes:

  • Responding to your inquiries

  • Processing and managing orders or dealer requests

  • Sending product updates, news, or newsletters (with consent)

  • Improving website performance and user experience

  • Ensuring the security of our website

5. Legal bases for processing

We rely on the following legal bases for processing your data:

  • Consent (e.g., for newsletter subscriptions)

  • Legitimate interests (e.g., responding to B2B inquiries)

  • Contract performance (e.g., handling orders or dealer support)

  • Legal obligation (e.g., record-keeping for invoicing)

6. Cookies and tracking technologies

We use cookies to improve your browsing experience and gather analytics. You can manage your preferences via our cookie banner or your browser settings.

To learn more, visit our Cookie Policy .

7. Data Sharing and Transfers

We only share your data with:

  • Authorized Sunward dealers or distributors

  • IT and service providers (e.g., web hosting, analytics platforms)

  • Legal authorities (where required by law)

We do not sell your personal data.

If your data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

8. Data Retention

We retain your data only for as long as necessary:

  • Inquiries: Up to 24 months

  • Newsletter subscriptions: Until you unsubscribe

  • Contractual data: As required by tax and legal obligations

9. Your Rights Under the GDPR

You have the right to:

  • Access your data

  • Rectify inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

To exercise these rights, contact:
info.eu@sunward.cc

If you believe your rights have been violated, you have the right to lodge a complaint with your local data protection authority (DPA).

10. Security Measures

We use SSL encryption, secure servers, and access controls to protect your personal data. While we take reasonable precautions, no system can be 100% secure.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in legislation or services. Please check this page regularly. Significant updates will be clearly indicated.

12. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Sunward Europe Heavy Industry NV
Havenlaan 1, 3980 Tessenderlo-Ham, Belgium
info.eu@sunward.cc